2013年10月20日 星期日

Economic Responsibilities of CSR (Annotation 1)

In the corporate social responsibility, there are four principal parts: economic, legal, ethical, and philanthropic responsibilities. In 2006, Carroll and Buchholtz’s study of business and society showed that business should be “an economic institution whose orientation is to produce goods and services that society wants and to sell them at fair prices”. I think that there are three kinds of people in the societyinvestors, employees, and the general publicplaying the important roles in the economic responsibilities of corporate social responsibility.

First, I want to talk about the investors, whom I originally do not think of before I read the book, Business &Society. They are closely related to the business. Their major purpose is to gain profit from the successful companies. Therefore, the entrepreneurs’ responsibility to investors is maintaining the regular function of the companies, and making them keep getting the adequate returns on their investments. When investors are not benefited from the business, which they invested heavily in, the society will be in a state of chaos. The effect of economy is like dominoes, which associate one with others. For instance, the failure on business causes the collapse of the economy, which makes the public afraid.

Second, employees are also the important part in the development of the business. The company is like a machine, and the employees are like screws, which are requisite in the operation of the machine. The entrepreneurs need employees to work for them, and employees’ living expenses depend on works. When employees are paid good salary, their happiness and satisfaction of life are increased. Furthermore, they will devote their hearts to works. The entrepreneurs’ responsibility to employees is giving the steady salary which corresponds with their works. If the employees’ lives are stable, they could pursue not only the material comfort but also the spiritual growth, which can make the society progress.

Final part is essential population of the society: the general public, who is the basically consumptive unit. The entrepreneurs’ responsibility to the general public is making the products safe and selling them at the fair prices. According to the recent news, there are many tainted foods reported on TV, which makes the general public nervous and scared. The perfect satisfaction of products has to be guaranteed to customers by the businessmen. Besides, the commercials cannot be exaggerated. Although the entrepreneurs want to make a profit, they still cannot deceive the general public and sacrifice the people’s heath.


In conclusion, the operation of the business influences the society. The healthy environment of the society is a decisive element of economic development. Therefore, the entrepreneurs have the responsibility to maintain and protect the resource, which is from the society, including people.




Figure 1: The pyramid of corporate social responsibility

















Figure 2: The business case for CSR

















Figure 3: Top 20 activities/ characteristics of socially
responsible companies


























Source of citation and figures: 

Archie B. Carroll & Ann K. Buchholtz (2006). Business, society, and stakeholders: Corporate citizenship: social responsibility, responsiveness, and performance. In Dave Shaut (Ed.), Business & Society: Ethics and Stakeholder Management, 6th edition (pp. 29-60). Mason, Ohio: South-Western.

20 則留言:

  1. After reading your article, I learned a lot for your description on how entrepreneurs are responsible to the society. I think that your points are very clear and easy to understand. However, I would like to know more about how exactly are enterpreneurs going to handle the responsible. Maybe you can try to give some successful examples.

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    1. Thank you for the comment! I will find out some successful examples to strengthen the ideas.

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  2. 1. In the beginning of paragraph 1, maybe u should mention Carroll first because there are a lot of definition to CSR
    2. U’ve mentioned “I think that there are three kinds of people in the society”, I think it’s strange to use the word “society” but I can’t come up with a better word QQ maybe add some words that can express the concept of economic
    3. In paragraph 4, “According to the recent news, there are many tainted foods reported on TV, which makes the general public nervous and scared.” Maybe u can take a news as example to let us know more clearly
    4. Also in paragraph 4, “Besides, the commercials cannot be exaggerated.” I think this point is very important, maybe u can talk more about it, because it’s a little abrupt

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    1. For the former three points, I will improve them in the revised annotation, and use concrete examples to explain the thoughts. For the last point, I will delete it in this annotation and put this part into the latter annotation.

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  3. I think your presentation need to be more oral instead of reading your paper. Also, I suggest you to stress your main point. So it will make your presentation to understand easier. But I am surprised to see you well-prepared your presentation in such a short time.

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    1. In a short time, I cannot remember the content, but I will prepare a better presentation at next time.

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  4. I think when you are speaking, your tone needs to have ups and downs, also it's better to strenghthen the keyword in a sentence, whcih will make audience understand your meaning easily.

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    1. Thank you for the suggestion! I will improve it at the next presentation.

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  5. Your words are all well- organized. Since it is an economy- related issue, I think you can introduce some basic economy thesis to support your idea, such as the diagram of supply and requirement, which is often applied to discuss many economic subjects.

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    1. I don't focus on the relationship between supply and requirement, but I will think over your ideas. Thank you!

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  6. You only have very few of time to prepare. But you give me a logical and clear representation. It's great. But your voice is too small. It made me hard to listen your representation very clear. However, you have did this well.

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    1. Thank you! I will improve the "voice" at the next presentation.

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  7. Maybe you should add some changes to your presentation in order to catch audiences' attention. And in deed, your voice is too small. I can't hear your presentation very clearly.

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    1. I had tried my best to prepare this presentation in a short time. I will improve these disadvantages next time.

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  8. Using body language or interaction with audience will make us more impressive. Besides, I think your presentation was clear even though you two only got few time to prepare. If your voice can be louder and emphasize your main points, the presentation will be better.

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    1. I will try to use some gestures to make the presentation much better. Thank you!

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  9. Your speech is strict and careful. It's amazing that you just use few time to organize it. It will be better if you can rise your volume in your presentation.

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    1. Thank you! I will improve it at the next presentation.

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  10. In your presentation, I cannot feel your feeling about your topic. I don't know you are trying to convince people about your points or just speaking out an essay. I believe your annotation is good, but it would be a pity that if people cannot understand your presentation.

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    1. I will improve the way of presentation to make audience understand my points. Thank you for the comment!

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