Carroll
and Buchholtz (2006) categorized corporate social responsibility (CSR) into economic,
legal, ethical, and philanthropic responsibilities (see Figure 1). Carroll and
Buchholtz’s study of business and society showed that business should be “an
economic institution whose orientation is to produce goods and services that
society wants and to sell them at fair prices (P.35).” People in the society
can be divided into three kinds: investors, employees, and the general public,
who are playing the important roles to the economic responsibilities of CSR.
The
economic responsibilities in Carroll’s definition are “being profitable.” First,
it is about investors, whom I originally do not think of before reading the
book, Business &Society. They are
closely related to the business, and their major purpose is to gain profit from
the successful companies. Therefore, the entrepreneurs’ responsibility to investors
is maintaining the regular function of the companies, and making them keep
getting the adequate returns on their investments. When investors are not
benefited from the business, which they invested heavily in, financial problems
will gradually appear in the society. The effect of economy is like dominoes,
which associate one with others. That is, if the failure of business causes the
collapse of economy, this condition would make the public afraid.
Second,
employees are also the important group in the business, who need entrepreneurs’
concern. The company is like a machine, and the employees are like screws,
which are requisite in the operation of the machine. The entrepreneurs need
employees to work for them, and employees’ living expenses depend on works. When
employees are paid good salary, their happiness and satisfaction of life are
increased. Furthermore, they would like to devote themselves to works with
heart. The entrepreneurs’ responsibility to employees is giving the steady
salary which corresponds with their works. If the employees’ lives are stable,
they could pursue not only the material comfort but also the spiritual growth,
which can make the business and society progress.
Final
part is essential population of the society: the general public, who influences
business activities a lot. The entrepreneurs’ responsibility to the general
public is making the products safe and selling them at the fair prices. According
to the recent news, there are some vicious businessmen selling counterfeits. For
instance, the products are marked “Made in Taiwan,” but they are actually from
China. The prices of goods should be equal to quality. Although the entrepreneurs
want to make a profit, they cannot deceive the general public and even sacrifice
the people’s health and lives.
In
conclusion, the business operation and the society interact with each other. The
healthy environment of the society is a decisive element of economic
development. Therefore, the entrepreneurs have the responsibility to maintain
and protect the resource, which is from the society.
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| Figure 1: The pyramid of corporate social responsibility |
Reference of citation
and figure 1:
Buchholtz, A. K. &
Carroll, A. B. (2006). Business, society, and stakeholders: Corporate
citizenship: social responsibility, responsiveness, and performance. In D.
Shaut (Ed.), Business & Society:
Ethics and Stakeholder Management, 6th edition (pp. 29-60). Mason, Ohio: South-Western.

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